Pentonic, a writing instrument brand from Linc Limited, ventures into the stationery category with its latest offering, Pentonic GumStik.
The brand has released a new digital film called “The Aviator”, created by Wunderman Thompson Kolkata, the registered agency.
The film tells the story of a 10-year-old boy who loves airplanes. He creates a model with a Pentonic GumStik and launches it into the air, which then embarks on an epic flight. The visual story is complemented by a unique sound design as it is based on the idea of children using voice effects while playing with toys.
“Pentonic as a brand is designed to be unique. The GumStik is a transparent eraser in a unique black package and comes with Super Sticking Power. We needed a unique film to broaden our minds among the target audience which is school children and their parents,” says Deepak Jalan, MD, Linc Pens.
“We have partnered with LINC Limited on the Pentonic brand since 2019 across multiple product and format launches. We are happy and proud to be part of their growth story,” said Vijay Jacob Parakkal, Managing Partner, Wunderman Thompson Kolkata.
“The power to glue different things together to create something new is a magical superpower. We needed a magical story to bring this to life. After much exploration, we decided on the art and animation style », said Arjun Mukherjee, Sn ECD, and Vice President, Wunderman Thompson Kolkata.
“Pentonic GumStik is a newcomer to a category defined and created by a giant. You had to do something to get noticed. It’s a film that tries to do that. It tells the story of adhesive power in a way that is likely to stick in the mind a little longer,” said Soumya Chowdhury, VP & CSD, Customer Service, Wunderman Thompson Kolkata.
The aviator client: Linc
Agency: Wunderman Thompson VP South Asia & Sr. ECD: Arjun Mukherjee
Lead Creative Directors: Diptanshu Roy Moeinuk Sengupta Art Directors: Subhrakanti Mandal Rishav Roy Writer: Aniket Chattopadhyay
VP & CDD: Soumya Chowdhury
Customer Service: Arita Poddar Dutta, Pooja Jain
Production and animation: Bob & Bobby Susruta Mukherjee Saswata Mukherjee Music and sound design: Prabuddha Banerjee
Publisher: Aneek Ray