Lincoln’s Future Product: Shifting Focus to China

Navigator: The brand’s biggest product was refreshed earlier this year with new Lincoln ActiveGlide hands-free technology, a 13.2-inch center screen and a 5.8-inch digital module in the rear seat that passengers in the second row can use to adjust climate and audio settings. It also became the first Lincoln to offer optional second-row massaging seats. Year-to-date, 2022 U.S. Navigator sales are down 28% to 7,367. A redesign of the gasoline model is expected in 2024.

Aviator: Executives suggested the Aviator would become Lincoln’s best-selling model, but the pandemic and supply chain shortages prevented that prediction from coming to fruition. Through July, Aviator sales in the United States fell 0.8% to 12,877, behind the Corsair and Nautilus. The crossover is expected to be refreshed in the second half of next year with minor updates likely to include the addition of Lincoln ActiveGlide technology. Despite plans for an EV version by mid-decade, Lincoln plans to continue building gasoline and plug-in hybrid versions of the Aviator at its Chicago assembly plant, with plans for a redesign in 2025. .

Nautilus: The Nautilus will enter its final year of North American production in 2023, a victim of the conversion of Oakville Assembly into an electric vehicle facility. Production is expected to continue in China.

Corsair: Through July, the Corsair is Lincoln’s best-selling U.S. product, with sales up 14% to 16,023. Lincoln plans to refresh its smaller nameplate in the first half of next year with a few minor exterior updates and new tech, probably including Lincoln ActiveGlide.

The website recently reported that Lincoln plans to drop the vehicle’s optional 2.3-liter four-cylinder EcoBoost engine. Much like the Ford Escape, there are currently no plans for a next-generation Corsair in the US after production ends in 2025.

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